Demography was heavily involved in the eugenics movement of the early twentieth century but, along with most other social science disciplines, largely rejected eugenic thinking in the decades after the Second World War. Eugenic ideology never entirely deserted academia, however, and in the twenty-first century, it is re-emerging into mainstream academic discussion. This paper aims, first, to provide a reminder of demography's early links with eugenics and, second, to raise awareness of this academic resurgence of eugenic ideology. The final aim of the paper is to recommend ways to counter this resurgence: these include more active discussion of demography's eugenic past, especially when training students; greater emphasis on critical approaches in demography; and greater engagement of demographers (and other social scientists) with biologists and geneticists, in order to ensure that research which combines the biological and social sciences is rigorous.