Market size, market share and market strategy: three myths of medical tourism

Lunt, Neil; Horsfall, Daniel; Smith, Richard; Exworthy, Mark; Holloway, Royal; Hanefeld, Johanna; Mannion, Russell; (2014) Market size, market share and market strategy: three myths of medical tourism. Policy and politics, 42 (4). pp. 597-614. ISSN 0305-5736 DOI: https://doi.org/10.1332/030557312x655918

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