SUMMARY: - Trust is crucial to handling any global health crisis; the expertise and sustainability of National Public Health Institutions is the basis for trust building. - Public health requires citizens to make the right individual choices that have a positive domino effect on the general population. Communication, therefore, plays an essential role. - Public health systems must be strengthened and stronger public health systems must assist weaker ones in an act of global solidarity. - Digitalising healthcare and public health will play a fundamental role in strengthening public health systems and thus in handling future crises.