Bostin Value: An Intervention to Increase Fruit and Vegetable Consumption in a Deprived Neighborhood of Dudley, United Kingdom


Woodhouse, L; Bussell, P; Jones, S; Lloyd, H; MacDowall, W; Merritt, R; (2012) Bostin Value: An Intervention to Increase Fruit and Vegetable Consumption in a Deprived Neighborhood of Dudley, United Kingdom. Social marketing quarterly, 18 (3). pp. 221-233. ISSN 1524-5004 DOI: https://doi.org/10.1177/1524500412460667

Full text not available from this repository.

Abstract

“Bostin Value” was a pilot scheme aiming to improve fruit and vegetable consumption in a deprived neighborhood in the borough of Dudley, England. Research identified the need to address both supply and demand to encourage the target audience (parents/carers of young children) to consume more fruit and vegetables along with their children. Bostin Value improved supply through commissioning a local greengrocer to sell fresh fruit and vegetables twice a week at a local primary school. Promotions were used to encourage sales, including a loyalty card system, money off vouchers, and recipe cards. To increase demand, educational sessions were run at the school to improve parent’s skills in cooking seasonal produce. Children at the school received tasting workshops to encourage them to try a variety of fruit and vegetables. Results saw the mean portions of fruit consumed weekly by parents significantly increase from 2.4 portions in April 2009 to 3.1 in July 2010. This was mirrored in children whose weekly portions increased from 2.6 to 3.7. The mean number of different fruits and vegetables tasted by children also increased significantly.

Item Type: Article
Faculty and Department: Faculty of Public Health and Policy > Dept of Social and Environmental Health Research
URI: http://researchonline.lshtm.ac.uk/id/eprint/611238

Statistics


Download activity - last 12 months
Downloads since deposit
0Downloads
281Hits
Accesses by country - last 12 months
Accesses by referrer - last 12 months
Impact and interest
Additional statistics for this record are available via IRStats2

Actions (login required)

Edit Item Edit Item