Market size, market share and market strategy: three myths of medical tourism


Lunt, N; Horsfall, D; Smith, R; Exworthy, M; Hanefeld, J; Mannion, R; (2014) Market size, market share and market strategy: three myths of medical tourism. Policy and politics, 42 (4). pp. 597-614. ISSN 0305-5736 DOI: https://doi.org/10.1332/030557312x655918

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Abstract

The aim of this article is to contribute towards greater theoretical and empirical understanding about medical tourism developments globally. This evidence leads us to examine some widely-held assumptions regarding the size and shape of global medical travel. Our paper examines three central issues: (1) Do published figures and projections 'add-up', are figures from multiple sources consistent, and what decisions and interests are involved for those compiling these statistics? (2) How should any emerging global industry be understood and explained? (3) Given this analysis and market understanding how, if at all, can national governments stimulate activity?

Item Type: Article
Faculty and Department: Faculty of Public Health and Policy
Faculty of Public Health and Policy > Dept of Global Health and Development
Research Centre: Centre for Global Non-Communicable Diseases (NCDs)
Web of Science ID: 343621100008
URI: http://researchonline.lshtm.ac.uk/id/eprint/2042400

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