Market size, market share and market strategy: three myths of medical tourism

Lunt, N; Horsfall, D; Smith, R; Exworthy, M; Hanefeld, J; Mannion, R; (2014) Market size, market share and market strategy: three myths of medical tourism. Policy and politics, 42 (4). pp. 597-614. ISSN 0305-5736 DOI:

Full text not available from this repository.


The aim of this article is to contribute towards greater theoretical and empirical understanding about medical tourism developments globally. This evidence leads us to examine some widely-held assumptions regarding the size and shape of global medical travel. Our paper examines three central issues: (1) Do published figures and projections 'add-up', are figures from multiple sources consistent, and what decisions and interests are involved for those compiling these statistics? (2) How should any emerging global industry be understood and explained? (3) Given this analysis and market understanding how, if at all, can national governments stimulate activity?

Item Type: Article
Faculty and Department: Faculty of Public Health and Policy
Faculty of Public Health and Policy > Dept of Global Health and Development
Research Centre: Centre for Global Non-Communicable Diseases (NCDs)
Web of Science ID: 343621100008


Download activity - last 12 months
Downloads since deposit
Accesses by country - last 12 months
Accesses by referrer - last 12 months
Impact and interest
Additional statistics for this record are available via IRStats2

Actions (login required)

Edit Item Edit Item