Models of epidemic spread that include partnership dynamics within the host population have demonstrated that finite length partnerships can limit the spread of pathogens. Here the influence of partnerships on strain competition is investigated. A simple epidemic and partnership formation model is used to demonstrate that, in contrast to standard epidemiological models, the constraint introduced by partnerships can influence the success of pathogen strains. When partnership turnover is slow, strains must have a long infectious period in order to persist, a requirement of much less importance when partnership turnover is rapid. By introducing a trade-off between transmission rate and infectious period it is shown that populations with different behaviours can favour different strains. Implications for control measures based on behavioural modifications are discussed, with such measures perhaps leading to the emergence of new strains.