This article explores the sartorial practices of Uzbek men across diverse urban contexts in Tashkent, Uzbekistan, highlighting the significance of muted colours as a discursive site for asserting aesthetic citizenship. Drawing on thirteen months of fieldwork, this article depicts how the dressed bodies of working-class young men are intertwined with notions of hegemonic masculinity and Uzbekness. It also analyses how nation-building narratives give rise to gendered sartorial norms and forms of self-discipline, bolstered by everyday dress regulations. I argue that working-class young men’s preference for muted colours, rooted in the Soviet aesthetic’s prioritization of practicality and simplicity, serves as a somatic means of de-beautification, which allows them both to distance themselves from ‘foreign’ fashion and consolidate masculine subjectivities. Thus, embodied sartorial practices become a gendered stance against supposedly zararli (harmful) foreign ideologies and an assertion of aesthetic citizenship against a background of an ongoing surge of gendered nationalism in Uzbekistan.