Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study

Cateriano-Arevalo, Erik; Saavedra-Garcia, Lorena; Ponce-Lucero, Vilarmina; Miranda, J Jaime; (2021) Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 18 (24). ISSN 1661-7827 DOI: https://doi.org/10.3390/ijerph182413262

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