Recruiting the "Heavy-Using Loyalists of Tomorrow": An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations.

Maani Hessari, Nason; Bertscher, Adam; Critchlow, Nathan; Fitzgerald, Niamh; Knai, Cécile; Stead, Martine; Petticrew, Mark; (2019) Recruiting the "Heavy-Using Loyalists of Tomorrow": An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations. International journal of environmental research and public health, 16 (21). p. 4092. ISSN 1661-7827 DOI: https://doi.org/10.3390/ijerph16214092

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