Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience.

Galli, L; Knight, R; Robertson, S; Hoile, E; Oladapo, O; Francis, D; Free, C; (2014) Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience. Trials, 15 (1). p. 182. ISSN 1745-6215 DOI: https://doi.org/10.1186/1745-6215-15-182

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