South Korea has witnessed a remarkable decline in birth rates in the last few decades. Although there has been a large volume of literature exploring the determinants of low fertility in South Korea, studies on spatial variations in fertility are scarce. This study compares the Ordinary Least Squares (OLS) and Geographically Weighted Regression (GWR) models to investigate the potential role of the spatially heterogeneous response of the total fertility rate (TFR) to sociodemographic factors. The study finds that the relationships between sociodemographic factors and TFRs in South Korea vary across 252 sub-administrative areas in terms of both magnitude and direction. This study therefore demonstrates the value of using spatial analysis for providing evidence-based local-population policy options in pursuit of a fertility rebound in South Korea.