Deception in research is morally problematic … and so too is not using it morally: reply to open peer commentaries on "the use of deception in public health behavioral intervention trials: a case study of three online alcohol trials".

McCambridge, Jim; Kypri, Kypros; Bendtsen, Preben; Porter, John; (2014) Deception in research is morally problematic … and so too is not using it morally: reply to open peer commentaries on "the use of deception in public health behavioral intervention trials: a case study of three online alcohol trials". The American journal of bioethics, 14 (1). W9-W12. ISSN 1526-5161 DOI: https://doi.org/10.1080/15265161.2014.862418

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