The use of deception in public health behavioral intervention trials: a case study of three online alcohol trials.

McCambridge, Jim; Kypri, Kypros; Bendtsen, Preben; Porter, John; (2013) The use of deception in public health behavioral intervention trials: a case study of three online alcohol trials. The American journal of bioethics, 13 (11). pp. 39-47. ISSN 1526-5161 DOI: https://doi.org/10.1080/15265161.2013.839751

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