Cost-effectiveness analysis of a mobile phone SMS text-based smoking cessation intervention


Wells, J; Srinath, A; Free, C; Forde, G; Forde, C; (2012) Cost-effectiveness analysis of a mobile phone SMS text-based smoking cessation intervention. University of Toronto Medical Journal, 89 (3). pp. 160-165. ISSN 0833-2207

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Abstract

Objective: To examine the cost-effectiveness of a mobile phone SMS text-based smoking cessation intervention of young adult smokers in the United Kingdom. Design: A Markov model was constructed to examine data from British and international literature. The SMS text-based intervention is compared with a NHS behavioral modification smoking cessation program. Setting: Community setting in the United Kingdom. Participants: 200 people, average age of 37, in the London metropolitan area. Main Outcome Measures: Cost per life years gained. Results: The SMS text-based smoking intervention is more advantageous from the health care payer and societal viewpoints. Sensitivity analyses illustrate robust results. The incremental cost-effectiveness ratio (ICER) is £1.86 per life year gained, far below the NICE willingness to pay cost-effectiveness threshold of £20,000. Discussion: Cost-effectiveness modeling for smoking cessation intervention programs is a daunting challenge. However, even with the limitations of SMS text-based smoking cessation interventions, further research should be conducted with this burgeoning, innovative mode of facilitating behavioral modification through the use technology.

Item Type: Article
Faculty and Department: Faculty of Epidemiology and Population Health > Dept of Population Health (2012- ) > Dept of Nutrition and Public Health Interventions Research (2003-2012)
Faculty of Epidemiology and Population Health > Dept of Population Health (2012- )
URI: http://researchonline.lshtm.ac.uk/id/eprint/2064744

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