The politics of 'branding' in policy transfer: the case of DOTS for tuberculosis control


Ogden, J; Walt, G; Lush, L; (2003) The politics of 'branding' in policy transfer: the case of DOTS for tuberculosis control. Social science & medicine (1982), 57 (1). pp. 179-188. ISSN 0277-9536 DOI: https://doi.org/10.1016/S0277-9536(02)00373-8

Full text not available from this repository.

Abstract

How and why policies are transferred between countries has attracted considerable interest from scholars of public policy over the last decade. This paper, based on a larger study, sets out to explore the processes involved in policy transfer between international and national levels. These processes are illustrated by looking at a particular public health policy- DOTS for the control and treatment of tuberculosis. The paper demonstrates how, after a long period of neglect, resources were mobilised to put tuberculosis back on international and national public policy agendas, and then how the policy was 'branded' and marketed as DOTS, and transferred to low and middle income countries. It focuses specifically on international agenda setting and policy formulation, and the role played by international organisations in those processes. It shows that policy communities, and particular individuals within them, may take political rather than technical positions in these processes, which can result in considerable contestation. The paper ends by suggesting that while it is possible to raise the profile of a policy dramatically through branding and marketing, success also depends on external events providing windows of opportunity for action. Second, it warns that simplifying policy approaches to 'one-size-fits-all' carries inherent risks, and can be perceived to harm locally appropriate programmes. Third, top-down internationally driven policy changes may lead to apparent policy transfer, but not necessarily to successfully implemented programmes. (C) 2003 Elsevier Science Ltd. All rights reserved.

Item Type: Article
Keywords: policy transfer, tuberculosis, DOTS, policy communities, agenda, setting, public policy formulation, World-health-organization, situation
Faculty and Department: Faculty of Public Health and Policy > Dept of Global Health and Development
PubMed ID: 12753826
Web of Science ID: 183191700015
URI: http://researchonline.lshtm.ac.uk/id/eprint/16396

Statistics


Download activity - last 12 months
Downloads since deposit
0Downloads
287Hits
Accesses by country - last 12 months
Accesses by referrer - last 12 months
Impact and interest
Additional statistics for this record are available via IRStats2

Actions (login required)

Edit Item Edit Item