Despite the long-running HIV/AIDS campaigns by the Singapore Mini~tr y of Health, every year, more
Singaporeans are infected with HN, and each year, the greatest number of infections occurs among the
middle-aged, heterosexual men - the very primary target of the Ministry's campaign efforts. In this
research, I will therefore carry out a critical re-examination of the Singapore Ministry of Health's
HIV/AIDS campaigns targeted at the so-called 'general' population. Quantitative evaluations have been
conducted in the past, producing quantifiable, 'scientific' measurements regarding the 'quality' and
'effectiveness' of these campaigns. It has also been the results of these evaluations that have been used to
justify the Ministry's policies.
However, in this research, I wish to argue that HN/AIDS campaigns are not neutral and value-free 'facts'
but that these should be seen as 'scientific activities', which are socially and materialistically constructed,
and which are consciously undertaken by specific actors. I argue that by 'evaluating' the methodologies
and techniques used in these campaigns using conventional public health tools such as' KAP
(Knowledge-Attitude and Practice) surveys, one remains trapped inside the particular social and material
construction. I believe that a more productive approach is needed to examine the way that health education
campaigns are socially and materially produced, and that this can be achieved by taking a more holistic and
a critical approach that can capture the dynamics and processes involved in their construction.
Using the theoretical approaches suggested by Sociology of Scientific Knowledge (SSK) and Science and
Technology Studies (STS), I will argue that these HIV/AIDS campaigns are intended to produce a network
of a certain set of knowledge about HIV/AIDS in Singapore, and further t hat this network is in fact a product
of an on-going heterogeneous engineering undertaken by a particular actor, namely the Singapore Ministry
of Health. I wiII also discuss some of the possible reasons why the particular set of knowledge is being
produced in Singapore, and whether or not the knowledge can remain durable, intact from the effects of
globalisation in which the movem9't of all sorts of social and non -social entities (e.g. information,
technology, discourses and materials) are becoming increas ingly boundless. I however neither intend my
research to give a definitive solution nor pose as a grand meta-theory. Rather, what I seek to do is to
produce a local and a contingent study of a specific network, and hope, theoretically, to contribute to a
critical assessment of the current thinking about health education/promotion, and practically, contnbute to
halting the mY/AIDS epidemic in Singapore.
