Capturing human behaviour: is it possible to bridge the gap between data and models?


Edmunds, WJ; Eames, K; Keogh-Brown, M; (2013) Capturing human behaviour: is it possible to bridge the gap between data and models? In: Manfredi, P; D'Onofrio, A, (eds.) Modeling the Interplay Between Human Behavior and the Spread of Infectious Diseases. Springer, New York/Heidelberg/Dordrecht/London, pp. 311-321. ISBN 978-1-4614-5474-8 DOI: https://doi.org/10.1007/978-1-4614-5474-8

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Abstract

Do people respond to changes in perceived risk of disease? The answer to this is surely yes, but how? And will we ever be able to reliably predict how individuals will react to a given situation? In this chapter we examine the evidence for changes in behaviour as a result of changing epidemiological situations and the practical implications of this research. We show that, with a few notable exceptions, empirical support for recent theoretical advances is generally weak. We highlight the areas where further observational data are needed, and suggest ways to collect this information.

Item Type: Book Section
Faculty and Department: Faculty of Public Health and Policy > Dept of Global Health and Development
Faculty of Epidemiology and Population Health > Dept of Infectious Disease Epidemiology
URI: http://researchonline.lshtm.ac.uk/id/eprint/1249229

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