It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain


Smith, RD; (2006) It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain. Health economics, 15 (3). pp. 281-93. ISSN 1057-9230 DOI: 10.1002/hec.1055

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Abstract

A general population sample of 314 Australian respondents were randomly allocated to complete a contingent valuation survey administered by face-to-face or telephone ('phone-mail-phone') interview. Although the telephone interview was quicker to complete, no significant difference was found in values obtained through either method. Within each sub-sample, respondents were also randomly allocated to the three different versions of the payment card (PC) questionnaire format: values listed from high-to-low, values listed from low-to-high and values randomly shuffled. The high-to-low version resulted in significantly higher values than the other versions. Further analyses indicate that the randomly shuffled PC version may produce the most 'valid' values. Copyright (c) 2005 John Wiley & Sons, Ltd.

Item Type: Article
Keywords: Adult, Australia, Female, Financing, Personal, Health Care Surveys, methods, Humans, Interviews, Male, Middle Aged, Patient Acceptance of Health Care, Postal Service, Questionnaires, Regression Analysis, Reproducibility of Results, Statistics, Nonparametric, Telephone, Value of Life, economics
Faculty and Department: Faculty of Public Health and Policy
Research Centre: Centre for Global Non-Communicable Diseases (NCDs)
PubMed ID: 16200558
Web of Science ID: 235911000004
URI: http://researchonline.lshtm.ac.uk/id/eprint/10087

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