It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain

Smith, RD; (2006) It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain. Health economics, 15 (3). pp. 281-93. ISSN 1057-9230 DOI: https://doi.org/10.1002/hec.1055

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